Settlers Green’s signature Bring A Friend shopping event turns 25

Settlers Green’s signature shopping celebration, Bring A Friend, is one of New England’s most anticipated annual shopping events. What began in 2001 as a one-day gathering has grown into a 10-day extravaganza filled with daily events, entertainment, giveaways and more. Join us November 7–16, 2025, for this unforgettable silver-themed 25^th anniversary experience.

The spirit of the original single day event remains the biggest draw. Set for Saturday, November 8, 2025, the Flagship Day includes extended store hours from 8 a.m. to 8 p.m. and a full schedule of entertainment, festivities and special experiences throughout Settlers Green. The biggest tradition of all takes place at 8 a.m. on The Green when 1000 Bring A Friend Bags are distributed to start the day. Bags include special offers, gifts and samples.

“The Flagship Day is undoubtedly the biggest day of the event, and shoppers should expect Black Friday level busyness with a fun, celebratory atmosphere,” said Event Director Laura Lemieux. “It’s better than Black Friday in the sense that the camaraderie among shoppers is unmatched. Shoppers, primarily women, are here with family and friends for a special getaway to North Conway.”

The entertainment schedule includes the return of some old favorites along with highlighting long-standing traditions. Since the start of Bring A Friend, many shoppers arrive decked out for the holidays, wearing matching sweatshirts, hats and more. Shoppers are encouraged to dress up and join the Bring A Friend Parade. All participants receive a free gift and there will be a “Cheer Off” for the person with the “Most Christmas-y Costume.”

Additional silver-themed anniversary activations include a Silver Ribbon Cutting with the Mt. Washington Chamber of Commerce at 10 a.m. on Friday, November 7, to commemorate the start of the event. Later that afternoon, all are welcome to a Champagne Toast at Barley & Salt at 4 p.m. Additional themed days include a Family Day and Veterans Day Celebration on Tuesday, November 11, sponsored by JCrew Factory Store as well as a Great Outdoors Day on Saturday, November 15, sponsored by Cotopaxi. There will be 88 silver tickets in the Bring A Friend bags that carry values up to $1000. The ticket can be exchanged for a Settlers Green Gift Card.

Shoppers that plan to come a different day other than The Flagship Day still have the opportunity to receive a Bring A Friend Bag. Purchase a Pick Up Pass for $10 in advance of the event to pick up the bag on any of the 10 days of Bring A Friend. Settlers Green donates $1 of every Pick Up Pass sold to a local charity. The Pick Up Pass goes on sale on Wednesday, October 1, at 10 a.m. exclusively on settlersgreen.com, while supplies last.

Settlers Green is open to partnering with area business and restaurants that want to be a part of Bring A Friend; If interested, call Event Director Laura Lemieux at 603-356-7031 x100 to learn about sponsorship opportunities.

For full details about Bring A Friend, visit settlersgreen.com/bring-a-friend.