Settlers Green announces strategic expansion with six new retailers

Settlers Green continues its decade-long effort to redefine itself as it welcomes six new retailers including Ulta Beauty, Lululemon, Books-A-Million, Marathon Sports, Aeropostale and Perfume Outlet. The move emphasizes its evolution from a traditional outlet center to a multi-dimensional hub of commerce and community. The first wave of grand openings will coincide with the 2nd Annual Mother’s Day Stroll, one of many signature events the center hosts annually.

"For the last 10 years, our vision has been to evolve Settlers Green into a place that serves the community and its visitors every day, not just on weekends and vacation," Settlers Green Marketing Director Laura Lemieux said. "From the expansion of Settlers Green Streetside to the arrival of Market Basket, our focus for this phase has been to blend major national anchor brands like Ulta and Books-A-Million with our beloved local entrepreneurial establishments and the original make up of our value-driven outlet shopping experience.”

With the arrival of new brands primarily tailored to well-being, not only is Settlers Green aligning itself with today’s consumer demand, but with industry trends as well.

It all begins with dual grand openings scheduled for Friday, May 8: Ulta Beauty and Lululemon. Ulta Beauty, the nation’s largest beauty retailer, carries cosmetics, fragrances, bath and body products, haircare products and more. The 7,000 square foot store will be located near the entrance to Settlers Green Outlet Village from Route 16 in Suite G20. Just steps away, shoppers can also explore the new 5,000 square-foot Lululemon store, located at Suite I30 next to Levi’s. More than an apparel brand, Lululemon is a cornerstone of the global wellness movement. The pop-up store will offer apparel, footwear and accessories.

The momentum continues over the course of that weekend with the 2^nd Annual Mother’s Day Stroll on Saturday, May 9. Event goers must register in advance for a free ticket that maps out an entire day of experiential shopping and dining, special perks and free gifts.

“The two grand openings coupled with our Mother’s Day Stroll will make it the predominant spring shopping event in North Conway,” Lemieux said. “Come celebrate with the female pioneers in your life as we deliver on two of the most in-demand wellness brands in retail.”

The following weekend on May 14, Books-A-Million opens in its new 9,000 square foot space adjacent to Gap Outlet in Suite D32. Tripling its footprint in North Conway, the new Books-A-Million serves as a major anchor retailer. Beyond books, the expanded space features a vast array of educational products, collectibles and gifts.

The run of grand openings culminates with Marathon Sports, a regional leader in personalized sneaker fittings and athletic gear from industry-leading brands like Saucony, New Balance and Brooks. Marathon Sports has over 26 locations in New England and is a deep-rooted supporter of New England’s athletic community, sponsoring upcoming local events like the Kismet Cliff Run (September 13) and Pleasant Mountain Race (September 27).

Grand opening dates for Marathon Sports (Suite F), as well as the newly signed Aeropostale (Suite M20) and Perfume Outlet (Suite B18), will be announced in the coming weeks. For all other grand opening and special events details, visit settlersgreen.com or call 603-356-7031.

Contact:

Laura Lemieux
Marketing Director
OVP Management, Inc.
Route 16 | North Conway, NH 03860
603-356-7031 x100
laura@ovpmanagement.com